For destination marketers & DMOs

Fill your off-season with visitors who stay for weeks.

Remote workers travel when your peak crowds don't, stay longer, and spend across the local economy. We help tourism boards and DMOs build the offer, the partners, and the campaign that bring them, proven in Kotohira, where a six-month program brought 50+ remote workers from 10+ countries in the off and shoulder seasons.

Tourism boards · Destination managers · DMOs

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Kotohira, Japan

Kotohira, Japan · 2025

You have the destination. You don't have the playbook yet.

The destinations winning this segment aren't luckier than you. They just moved first.

  • You want to attract high-value visitor segments who spend more time and money in your destination
  • You want to boost visitor numbers in the off season and shoulder seasons
  • You've watched other destinations capture this segment and don't have the playbook
  • You have budget but no clear strategy for the extended-stay traveler market
  • You need a partner who has actually done this, not just theorized about it

From peak-season volume to year-round stays

From: Peak-season volume and weekend visitors
To: Off- and shoulder-season stays measured in weeks
From: Advertising the destination to remote workers
To: A landing offer built with your own operators, such as a 30-day stay package
From: Copying a destination that moved first
To: Testing demand in one source market before paying for scale

Where we've done this

Kotohira, Japan

Activating Kotohira's off-season through a six-month remote worker program

Kotohira, Japan · 2025

Designed and ran a six-month destination activation that brought 50+ digital nomads from 10+ nationalities to a rural Japanese town during its off and shoulder seasons

Yerevan, Armenia

Pioneering Armenia as a new destination for remote workers

Yerevan, Armenia · 2025

Developed a digital nomad campaign that introduced Armenia, a destination largely unknown to remote workers, as a base for stays of months, not days

British Columbia, Canada

Destination Cariboo Chilcotin Coast: building a rural economy around longer-staying residents

British Columbia, Canada · 2025

Led a strategy workshop with the regional DMO on how remote communities can attract and keep longer-staying residents, and the year-round economic activity that comes with them

Three ways to start

Most DMOs start with the Workshop. If you already know your target market, start with the Activation Pilot.

  1. Workshop

    For tourism boards exploring the extended-stay segment for the first time.

    We review your destination, interview stakeholders, and shortlist source markets. Then a one-day workshop with your team and local partners, from operators to economic development and tourism, where we teach the extended-stay model and agree priorities together. You leave with a 90-day activation plan, which becomes the scope of step two. Also available on its own.

    Evaluation and education · one day

    Start here

  2. Activation Pilot

    For DMOs with a clear plan who want to prove off-season demand in one market.

    Positioning, a landing offer built with local operators, such as a 30-day stay package, a landing page, creator and community partners, one or two webinars, a lead funnel, and a results report. The point is to prove demand before you pay for scale.

    90 days · one source market, one segment

  3. Destination Campaign

    For destinations with proven demand, ready to scale across markets.

    The full campaign across several markets: market intelligence, positioning, recognition, demand generation, and conversion, measured in qualified leads and applications.

    6+ months · several markets

Most clients start with the Workshop.

“So well-written. I'm eager to share it with the team… As the leader of the organization, this made me tear up! I'm glad your visit was so fruitful and that we have another Tulsa testimonial stretching the world.”

Justin Harlan, Managing Director at Experience Tulsa

Questions DMOs ask us

We already market to remote workers. What's different?

Marketing brings arrivals. We work on what makes them stay: an offer built with your operators, partners on the ground, and a program that gives people a reason to extend. The campaign comes after the offer exists.

How long until we see results?

The Activation Pilot runs 90 days in one source market and ends with a results report, so you know whether demand is there before you commit to a full campaign.

Do we have to commit to all three steps?

No. The Workshop is available on its own, and each step is scoped from the results of the one before.

Who will we be working with?

Miloš Pelucha and John Ho, who both built and ran coliving spaces before advising destinations, in the Azores, Chiang Mai, and Japan.

Let's talk about your property, a city or a destination.

Book a free 30-minute call.